Hypothesis
What if the power of connection can be used for something good?
The initial idea was proposed by DT's then-in-resident 'creative technologist' Mikey MacGyver.
As Lead Experience Designer on the project, it was my task to explore what this would mean for Vodafone and their customers within the network.
Fig. #1 - Information flow diagram illustrating the pathways for data packet delivery
Discover
The experience design of 'connection' was completely embedded in 'altruism'...
Fig. #2 - Ideation - Experience design storyboarding scamps
Fig. #3 - The predicted experience needed to capture the 'value' & 'worth' of being involved - dashboards, data sharing and reward notifications were important considerations.
Insights
Research
We invited 10 existing Vodafone network subscribers to participate in a qualitative study, to determine whether the proposed process of making the donation task so simple, would encourage them to download the app and use the potential processing power of their smartphone for good.
Dream Lab | core customer journey map
The customer journey map highlights the essence of what researched mobile users offered as qualitative feedback to the initial idea. The framework of engage, nudge, support and reward provides the 'Interaction Experience Cycle' at a scalable level.
Fig. #4 - the Customer Journey Map
The solution
The DreamLab app | Power for good
DreamLab is powered by Vodafone, with Vodafone Foundation supporting Garvan’s research with grant funding for three years.
Find out more about the Vodafone Foundations DreamLab app that is help solving cancer, faster.
The DreamLab app was built by the clever team at b2cloud. Amazon Web Services generously power the DreamLab server.
The team at DT:
Mikey MacGyver - Creative Technologist
Timothy Greig - User Experience